Real Rich

Welcome to The Real Rich


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About the Book

When we set out to write Real Rich, we had one clear objective in mind - to share insider insights into the real estate industry so as to help ordinary people benefit from them and become Real Rich. Through all our years in the industry we have found that people lose out on the greatest opportunities simply because they are either misinformed or ill-informed. There are so many misconceptions floating around about the real estate industry. And we thought it was about time that someone sat down and set this whole narrative straight. The book happened because we decided to be that someone.

So, if you are looking to give yourself and your family the advantage of real estate, this book is for you.

If you have questions about how the real estate industry functions and why and whether you should invest in it, this book is for you. If you are a real estate professional, this book is definitely for you. It is the reference book, the source material, the guide, the handbook that you always wanted, but never had. If you are a reader who reads to become better informed, this book is for you.

If you love real estate, this book is for you.

If you want to become Real Rich, get yourself a copy!

About the Authors

Atul Goel

Atul Goel is an engineer by training, an entrepreneur by instinct and a nation-builder by intent. Armed with a BE (Civil), followed by an MBA (Finance), then a degree in Family Business Management from ISB Hyderabad, and a Diploma in Law from ILS Law College, Pune; he is a firm believer in the adage that learning is a lifelong process. He has recently been awarded an honorary doctorate in Construction Management by the prestigious European International University in recognition of his immense contribution to and domain expertise in real estate development.

A second-generation entrepreneur, he joined the family business as early as 1996. He spent his early years in the business as a part-time engineer, and then as a trainee engineer who worked on construction sites, thus creating a strong foundation in the real estate industry. Over the ensuing decades he has emerged as a well-rounded real estate leader with expertise in all stages of the real estate development lifecycle- from research, to land surveys to land acquisition; from product planning, competitive analysis and compliances to architecture and landscaping; from finance to legal to liaisoning to policy-making to sales and marketing, right through to after sales support.

Leena Saldanha

Leena Saldanha is the author of The Diwali Party (2020) - a full length novel set in Pune revolving around the adventures of 4 women in their 30s, a novel of about family, friends and other broken pieces of light, Wild Things (2018) - an anthology of poems that walk on the wild side of the human experience; and Radha (2016) - a unique collection of 101 poems written in the voice of Radha to her beloved Krishna.

Leena is a seasoned brand, marketing and communications professional. In 2011, she set up The Red Tree Design Studio - a boutique communication design studio and has gone on to become one of the industry's most well-regardedbrand and business communication entrepreneurs. She has created award-winning campaigns and brand solutions for national and international clients. Her company now handles clients across verticals like education, media, hospitality, IT, entertainment, travel, real estate, among others; as well as across geographies - USA, UAE, Australia, Pune, Mumbai, Bengaluru, Hyderabad, Nagpur, Ahmedabad, and other places in India.


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